Empathy is a buzzword.

But for designers, that buzzword is a big deal. You pay us to know your users and customers. To walk in their shoes and build the tools and products and content they’ll want, seeing things from their perspective. That kind of empathy forms the foundation of our design.

One size does not fit all.

Graphic designers are diversifying their skills as companies change the way they do business. This 2015 class includes designers with experience in branding, advertising, editorial, product, type, illustration, web, and software. We’re using design basics to solve a broad set of real-world problems.

Think inside the box.

No logo is an island. Our designs live and breathe in a brand-saturated culture. We’re here to help you fit in when you should and stand out when it matters. Your customers see you in a context of other businesses, websites, commercials, and ads. That’s not a problem; it’s space for a solution.

We are not Photoshop monkeys.

When we call ourselves “creatives,” we mean it: we create, start to finish. From exploring initial ideas to developing a final solution, designers merge the worlds of concept and execution. Our technical know-how informs our brainstorms, and our creative thinking fuels our execution.

(But yes, we are good with Photoshop.)

Designing for screens is more than just choosing a different DPI.

Interactive design adds a whole new dimension of possibilities to the way customers consume content. We explore that frontier, opening a dialog between your brand and your users. Making the Internet personal yet practical, effectively engaging a global audience.

The status quo is not our friend.

We may be young and foolish, but we are diehard optimists about the future. Design teaches people. And when design gives someone an idea or inspires them to explore the possibilities, that’s when innovation happens. That’s how you change things.